The Voice Of Your customer

The Voice of Your Customer is a Black-owned and minority-certified marketing consulting firm that uses research, secret shopping, outreach campaigns and our call center to engage hard-to-reach populations.

The Voice of Your Customer also partners with The Voice of Black Cincinnati to educate, recognize and create opportunities for African Americans in the region.

We invite you to explore our website to learn how we can help you find the voice of your customer and authentically engage priority populations!


Finding their voice

Learn about the services we provide.


  • Literature Review
  • Data Analysis
  • Social Listening
  • Surveys, Focus Groups
  • In-depth Interviews
  • Mock Juries
  • Product Testing
  • Meeting Facilitations
  • Online Research


  • Discrimination Testing
  • Mystery Observations
  • Program Compliance
  • Deceptive Marketing Practices
  • Operational Audits


  • Public Relations
  • Media Campaigns
  • Content Marketing
  • Social Marketing Campaigns
  • Street Teams
  • Influencer Marketing
  • Publicity and Promotions


  • Customer Service
  • Survey Research
  • Secret Shopping
  • After-Hours Support

Our Clients

Thank you to these and many other wonderful organizations that have allowed The Voice of Your Customer to serve you!


City of Cincinnati (OH) MBE, WBE, SLBE

State of Ohio MBE, WBE, and EDGE

Ohio Department of Transportation DBE

Ohio Turnpike Commission DBE


Ohio Minority Supplier Development Council (NMSDC) MBE



541611 Administrative Consulting Services

541612 Human Resources Consulting Services

541613 Marketing Consulting Services

541618 Other Management Consulting Services

541820 Public Relations Agencies

541910 Market Research/Public Opinion Polling

SIC Codes

7319 Advertising Services

8732 Commercial Economic, Sociological, and Educational Research

8742 Management Consulting Services

8743 Public Relations Services

8748 Business Consulting Services

Our Roots

About Us

The Voice of Your Customer is a Black-owned and minority-certified marketing consulting firm in Cincinnati, Ohio. Established in 2007 by marketing veteran Crystal Kendrick, The Voice of Your Customer was born from her dream and passion for assisting business leaders to better engage hard-to-reach, niche and underserved populations.

Our services include research and assessments, call centers, secret shopping and outreach campaigns. Our clients include federal, state, regional and local government and quasi-government agencies, non-profit organizations, businesses, corporations, healthcare providers and educational institutions. The Voice of Your Customer also uses our expertise and business acumen to aid other marketing, public relations and professional services businesses as a Tier 1 subcontractor and a partner for economic inclusion.

The Voice of Your Customer team remains lean and is strategically positioned to provide our clients with quality, in-depth and cost-effective professional services. Our team is comprised of both industry veterans and innovators who understand the principles of market research, advertising and community engagement.

The Voice of Your Customer was named the NMSDC National Supplier of the Year and the Cincinnati PRSA Small Agency of the Year. The Voice of Your Customer has been recognized for outstanding achievements, innovation and community involvement by the Public Relations Society of America, South Central Ohio Minority Supplier Development Council, Women’s Business Enterprise National Council, U.S. Small Business Administration and Cincinnati Chamber of Commerce.

Crystal Kendrick Profile

Crystal L. Kendrick

Crystal L. Kendrick, President of The Voice of Your Customer, has more than 25 years of global and domestic marketing experience specifically targeting hard-to-reach, underserved, international and niche populations. She is also the publisher of The Voice of Black Cincinnati, a media company designed to educate, recognize and create opportunities for African Americans in the region.

She holds a BBA in Marketing from Temple University and an MBA in Business Administration from Northern Kentucky University. She also completed Minority Business Executive Training Programs at Dartmouth College and the University of Wisconsin.

Crystal currently serves on the boards of Public Media Connect: (CET and Think TV) and the Spring Grove Funeral Home and she is the volunteer events editor for the Cincinnati Herald. Crystal is a Diamond Life Member of Delta Sigma Theta Sorority, Incorporated, and currently a member of the Cincinnati Alumnae Chapter. She is also a Charter Member of the Queen City (OH) Chapter of The Links, Incorporated, and served as the National Recording Secretary. For her professional and philanthropic achievements, Crystal has been recognized by Cincinnati Business Courier, Cincinnati Woman’s Magazine, Cincy Business Magazine and the YWCA.

Before launching The Voice of Your Customer, Crystal held management positions at General Cable, Fifth Third Bank and ArvinMeritor.

Get In Touch

Are you ready to hear the voice of your customer?

The Voice of Your Customer

2259 Gilbert Avenue

Cincinnati, Ohio 45206

Call or email us:

Phone:  (513) 281-3228

Find us on social media:

Want to participate in our paid research opportunities?